Updating customer data (it is tedious, but someone has to do it)

Updating customer data (it is tedious, but someone has to do it)

  Updating customer data is critical to successful sales and marketing. In the USA alone (according to Dun & Bradstreet): ⇒ A CEO changes every minute ⇒ A business changes name every 2 minutes ⇒ A business closes every 3 minutes ⇒ A new business…

Branding Consistency (and why it matters)

Branding Consistency (and why it matters)

  Time and time again when I see ‘businesses’ posting content on social media that has no brand identity or consistency, it makes me cringe. I question whether they are a legitimate business at all. Now, that’s from the perspective of a marketer. However, admittedly…

Build Your Content Calendar in 3 Easy Steps

Build Your Content Calendar in 3 Easy Steps

  Don’t put the cart before the horse Ready-set-write! I wish I could tell you content marketing is as easy as that, but there are steps that as a digital marketing consultant I recommend you follow before you start writing content such as blog posts…

14 Reasons To Monitor Your Social Media

14 Reasons To Monitor Your Social Media

  This article has been contributed by Jess O’Reilly, guest blogger for Give Me Marketing, an expert in the field of Social Media Monitoring.  I was recently at a dinner party with a new group of friends. As a way of welcoming me to the…

5 Ways to Make Your Social Media Posts More Memorable

5 Ways to Make Your Social Media Posts More Memorable

  Are you using trial and error to gauge whether the posts on your social sites are working? Are you sure you aren’t losing the interest of your reader? Here are 5 keys to making your social media posts more memorable: Simplicity – Include only the…