Build Your Content Calendar in 3 Easy Steps

Build Your Content Calendar in 3 Easy Steps

  Don’t put the cart before the horse Ready-set-write! I wish I could tell you content marketing is as easy as that, but there are steps that as a digital marketing consultant I recommend you follow before you start writing content such as blog posts…

Why Stop/Start Marketing Rarely Ever Works

Why Stop/Start Marketing Rarely Ever Works

  Many business owners put a halt on their marketing activities when they get busy, simply because they don’t have enough time to devote to it. Sound familiar? Either that, or their marketing activities are primarily driven by their cashflow. Go on. Think about it.…

14 Reasons To Monitor Your Social Media

14 Reasons To Monitor Your Social Media

  This article has been contributed by Jess O’Reilly, guest blogger for Give Me Marketing, an expert in the field of Social Media Monitoring.  I was recently at a dinner party with a new group of friends. As a way of welcoming me to the…

Why Every Business & Entrepreneur Should Find Their Niche

Why Every Business & Entrepreneur Should Find Their Niche

Making Your Brand Stand Out With Google at the tip of everyone’s fingers and media channels advertising in every which way, consumers are exposed to more information and choices than ever before. So amongst all the ‘noise’ – when you are in business how do you make…

31 Questions You Can Ask to Understand Your Customer’s Problems

31 Questions You Can Ask to Understand Your Customer’s Problems

Every Employee Impacts Your Bottom-Line Every member of an organisation has something to contribute to generating sales and improving the bottom-line of your organisation.  What does that mean? Well, it means that whether you are a salesperson, or not, it’s crucial for everyone to understand their…

Why large brands need content marketing

Why large brands need content marketing

Whether you work in the solar industry, are retailing luxury goods, or in charge of the customer engagement strategy for a government department to generate more leads, your brand needs content marketing. Engaging customers with content marketing It’s no secret that the days of going…

The power of referrals (and how to get them)

The power of referrals (and how to get them)

Boost sales by asking for customer referrals  Why don’t we pursue asking customers for referrals as much as we should? I’ve been pondering this question for a while and I think the answer is fairly straightforward – we simply need to develop good habits and…