Why Every Business Needs Business Process Management

Why Every Business Needs Business Process Management

  Put quite simply, in order for a business to become and remain successful and competitive, they must continuously improve their processes. Failure to do so usually results in higher costs, lower revenues, fewer satisfied customers and less motivated employees. If your business has made…

Updating customer data (it is tedious, but someone has to do it)

Updating customer data (it is tedious, but someone has to do it)

  Updating customer data is critical to successful sales and marketing. In the USA alone (according to Dun & Bradstreet): ⇒ A CEO changes every minute ⇒ A business changes name every 2 minutes ⇒ A business closes every 3 minutes ⇒ A new business…

Branding Consistency (and why it matters)

Branding Consistency (and why it matters)

  Time and time again when I see ‘businesses’ posting content on social media that has no brand identity or consistency, it makes me cringe. I question whether they are a legitimate business at all. Now, that’s from the perspective of a marketer. However, admittedly…

Build Your Content Calendar in 3 Easy Steps

Build Your Content Calendar in 3 Easy Steps

  Don’t put the cart before the horse Ready-set-write! I wish I could tell you content marketing is as easy as that, but there are steps that as a digital marketing consultant I recommend you follow before you start writing content such as blog posts…

Why Stop/Start Marketing Rarely Ever Works

Why Stop/Start Marketing Rarely Ever Works

  Many business owners put a halt on their marketing activities when they get busy, simply because they don’t have enough time to devote to it. Sound familiar? Either that, or their marketing activities are primarily driven by their cashflow. Go on. Think about it.…

14 Reasons To Monitor Your Social Media

14 Reasons To Monitor Your Social Media

  This article has been contributed by Jess O’Reilly, guest blogger for Give Me Marketing, an expert in the field of Social Media Monitoring.  I was recently at a dinner party with a new group of friends. As a way of welcoming me to the…

Why Every Business & Entrepreneur Should Find Their Niche

Why Every Business & Entrepreneur Should Find Their Niche

Making Your Brand Stand Out With Google at the tip of everyone’s fingers and media channels advertising in every which way, consumers are exposed to more information and choices than ever before. So amongst all the ‘noise’ – when you are in business how do you make…