Updating customer data (it is tedious, but someone has to do it)

Updating customer data (it is tedious, but someone has to do it)

  Updating customer data is critical to successful sales and marketing. In the USA alone (according to Dun & Bradstreet): ⇒ A CEO changes every minute ⇒ A business changes name every 2 minutes ⇒ A business closes every 3 minutes ⇒ A new business…

Branding Consistency (and why it matters)

Branding Consistency (and why it matters)

  Time and time again when I see ‘businesses’ posting content on social media that has no brand identity or consistency, it makes me cringe. I question whether they are a legitimate business at all. Now, that’s from the perspective of a marketer. However, admittedly…

Why Stop/Start Marketing Rarely Ever Works

Why Stop/Start Marketing Rarely Ever Works

  Many business owners put a halt on their marketing activities when they get busy, simply because they don’t have enough time to devote to it. Sound familiar? Either that, or their marketing activities are primarily driven by their cashflow. Go on. Think about it.…

14 Reasons To Monitor Your Social Media

14 Reasons To Monitor Your Social Media

  This article has been contributed by Jess O’Reilly, guest blogger for Give Me Marketing, an expert in the field of Social Media Monitoring.  I was recently at a dinner party with a new group of friends. As a way of welcoming me to the…

The power of referrals (and how to get them)

The power of referrals (and how to get them)

Boost sales by asking for customer referrals  Why don’t we pursue asking customers for referrals as much as we should? I’ve been pondering this question for a while and I think the answer is fairly straightforward – we simply need to develop good habits and…

5 Ways to Make Your Social Media Posts More Memorable

5 Ways to Make Your Social Media Posts More Memorable

  Are you using trial and error to gauge whether the posts on your social sites are working? Are you sure you aren’t losing the interest of your reader? Here are 5 keys to making your social media posts more memorable: Simplicity – Include only the…

3 Points To Ponder Before Deciding On a Business Website Address

3 Points To Ponder Before Deciding On a Business Website Address

Pondering Point #1: Why Is My Domain Name So Important To My Online Marketing? One of the most crucial steps if you are starting a business these days is the selection of your domain name. It determines what your website address will be and therefore…