Why don’t we ask for customer referrals as much as we should? Referral marketing is afterall, one of the most effective marketing techniques for getting new clients.

If you don’t know what Inbound Marketing is, better late than never. Marketers haven’t stopped using means of Outbound marketing altogether, but the shift has been towards businesses putting their marketing dollars into Inbound marketing. So, what is the difference? And most importantly, what does…