star Fear can be crippling. I’m not talking about phobias here, rather the fear of not being ‘good enough’, rejection, ridicule, failing or even the simple fear of an uncertain future when you have a family or loved ones to look after. Whether you are in…
Consider the impact content marketing can have on your business For close over a decade now, there has been a growing importance and awareness around creating ‘content’ and providing free knowledge related to your expertise to potential customers in order to start them on the…
Whether you work in the solar industry, are retailing luxury goods, or in charge of the customer engagement strategy for a government department to generate more leads, your brand needs content marketing. Engaging customers with content marketing It’s no secret that the days of going…
Boost sales by asking for customer referrals Why don’t we pursue asking customers for referrals as much as we should? I’ve been pondering this question for a while and I think the answer is fairly straightforward – we simply need to develop good habits…
Is there a process to blogging? Yes, absolutely, there is a process to blogging, especially if your intention is to do it well. Whether you are blogging to make money, or simply to share ideas on a topic you are passionate about with no monetary…
Are you using trial and error to gauge whether the posts on your social sites are working? Are you sure you aren’t losing the interest of your reader? Here are 5 keys to making your social media posts more memorable: Simplicity – Include only the…
If only our websites had expiry dates like food it would be so much easier to know when to throw out the old and start afresh. There are a number of things that can get stale about a website – and numerous reasons why…