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Harness fear and use it to your advantage
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Harness fear and use it to your advantage


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  Fear can be crippling. I’m not talking about phobias here, rather the fear of not being ‘good enough’, rejection, ridicule, failing or even the simple fear of an uncertain future when you have a family or loved ones to look after. Whether you are in…

31 Questions You Can Ask to Understand Your Customer’s Problems

31 Questions You Can Ask to Understand Your Customer’s Problems


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Every Employee Impacts Your Bottom-Line Every member of an organisation has something to contribute to generating sales and improving the bottom-line of your organisation.  What does that mean? Well, it means that whether you are a salesperson, or not, it’s crucial for everyone to understand their…

4 Steps to Make Content Creation Manageable

4 Steps to Make Content Creation Manageable


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Consider the impact content marketing can have on your business For close over a decade now, there has been a growing importance and awareness around creating ‘content’ and providing free knowledge related to your expertise to potential customers in order to start them on the…

Why large brands need content marketing

Why large brands need content marketing


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Whether you work in the solar industry, are retailing luxury goods, or in charge of the customer engagement strategy for a government department to generate more leads, your brand needs content marketing. Engaging customers with content marketing It’s no secret that the days of going…

The power of referrals (and how to get them)

The power of referrals (and how to get them)


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Boost sales by asking for customer referrals   Why don’t we pursue asking customers for referrals as much as we should? I’ve been pondering this question for a while and I think the answer is fairly straightforward – we simply need to develop good habits…

The 10-step process to blogging

The 10-step process to blogging


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Is there a process to blogging? Yes, absolutely, there is a process to blogging, especially if your intention is to do it well. Whether you are blogging to make money, or simply to share ideas on a topic you are passionate about with no monetary…

5 Ways to Make Your Social Media Posts More Memorable

5 Ways to Make Your Social Media Posts More Memorable


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  Are you using trial and error to gauge whether the posts on your social sites are working? Are you sure you aren’t losing the interest of your reader? Here are 5 keys to making your social media posts more memorable: Simplicity – Include only the…