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Why Every Business & Entrepreneur Should Find Their Niche

Why Every Business & Entrepreneur Should Find Their Niche

Making Your Brand Stand Out With Google at the tip of everyone’s fingers and media channels advertising in every which way, consumers are exposed to more information and choices than ever before. So amongst all the ‘noise’ – when you are in business how do you make…

31 Questions You Can Ask to Understand Your Customer’s Problems

31 Questions You Can Ask to Understand Your Customer’s Problems

Every Employee Impacts Your Bottom-Line Every member of an organisation has something to contribute to generating sales and improving the bottom-line of your organisation.  What does that mean? Well, it means that whether you are a salesperson, or not, it’s crucial for everyone to understand their…

4 Steps to Make Content Creation Manageable

4 Steps to Make Content Creation Manageable

Consider the impact content marketing can have on your business For close over a decade now, there has been a growing importance and awareness around creating ‘content’ and providing free knowledge related to your expertise to potential customers in order to start them on the…

Why large brands need content marketing

Why large brands need content marketing

Whether you work in the solar industry, are retailing luxury goods, or in charge of the customer engagement strategy for a government department to generate more leads, your brand needs content marketing. Engaging customers with content marketing It’s no secret that the days of going…

The power of referrals (and how to get them)

The power of referrals (and how to get them)

Boost sales by asking for customer referrals   Why don’t we pursue asking customers for referrals as much as we should? I’ve been pondering this question for a while and I think the answer is fairly straightforward – we simply need to develop good habits…

The 10-step process to blogging

The 10-step process to blogging

Is there a process to blogging? Yes, absolutely, there is a process to blogging, especially if your intention is to do it well. Whether you are blogging to make money, or simply to share ideas on a topic you are passionate about with no monetary…